Blockchain digital asset exchange and technology provider BlockEx and Football Media today have announced a partnership to deliver club-brandable Initial Coin Offering and digital token trading exchange services to sports clubs, their fans, and advertisers.

Football Media is a multi-channel fan engagement service provider that connects fans and advertisers. The two companies have partnered to provide a team brandable platform for sports clubs, initially in football, to create deeper digital-token based connections with and between their fans, and other desirable brands.

“Reinvention of fan engagement is at the heart of keeping football as the leading global game – so we’re excited that our venture will be at the forefront of driving the next revolution. Through our unique joint solution, sports clubs will be able to increase revenue by launching fan-engagement utility tokens that can be traded between fans.”

Dean Akinjobi, CEO at Football Media

“BlockEx and Football Media are a winning team. BlockEx brings an ICO platform with different trading skins, all which sit on a shared liquidity model. This makes it an excellent fit for sports franchises to create instant vibrant marketplaces to drive deep fan engagement. Football Media bring a platform and expertise to reach audiences of over 100 million sports fans a month for ICO token purchases and trading.”

Adam Leonard, CEO BlockEx

The BlockEx technology suite covers the entire lifecycle of blockchain based digital assets, from issuance and origination, to exchange, settlement and redemption.

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